At the core, social media is a community and like in any other community there are rules of etiquette. The rules of etiquette are unique to each social media platform, and when they are violated it is visible for the world to see – permanently.
For this reason, I have highlighted three common errors dancers make when communicating on Twitter.
Self Promoting Narcissism
I’m not suggesting that you don’t tell your followers about a class you’re teaching. Where this goes wrong is when you are the subject of every tweet you write. You wouldn’t want to be around someone who only talks about themselves, would you? Well them same thing applies on Twitter.
When you press send, it means you are sending your tweet into the public domain. You want to represent yourself in the best way. This is not the place for drunken tweets, excessive swearing, abusive language, off-color jokes.
Good rule of thumb – don’t say anything on Twitter than you wouldn’t say on national television … or in front of the 12-year-old students in your Tuesday jazz class.
The Follow-to-Follower Ratio Fail
The most popular Twitters are those who engage with their followers AND follow back. It is important to remember that communications goes both ways. By simply “allowing” people to have the privilege of reading your tweets is snobbish. The entire point of Twitter is personal contact, so if someone follows you it is a good idea to reciprocate.
Mark Ragan, social media and communications professional, is a good example of proper follow-to-follower ratio.
Blake McGrath, dancer, choreographer and (as of recent) singer, is a good example of what not to do.
Some disagree with this tactic. A common argument is that it simply takes too long to follow everyone back. Seriously? You are too busy and important that you can’t click one button? Rubbish – you’re either lazy or just don’t care about what others have to say. People will assume it’s the latter.
Honestly, I am struggling to find a leading dancer or choreographer in the industry that is not guilty of this. Please, someone prove me wrong.
If you’re looking for more twittiquette tips, Jenny Cromie’s “8 Sure-Fire Ways To Piss Off the Twitterverse” is a great reference for newcomers. You can also follow @twitetiquette on Twitter for some helpful info as you tweet away.